The BBA program introduces various industry - specific management functions such as those in the areas of marketing , finance, human resources to students. This enables them to get attuned to the expectations of corporate culture . the BBA course structure is spread across six semester s in three years . the course content is regularly update to keep pace with changes in the business environment.
Classroom lecture , discussions on the basis of case studies and vignettes offer the students opportunities to hone the following skills like decision making , statistical Analysis , problem solving and Interpersonal relations. In addition , insight into real life industrial situations are also gained and hence , a sound launched pad is provided to undergraduates for their bright future.
Graduates from other disciplines are unlikely to possess this distinctive edge over a BBA graduates to foresee and resolve issues from a holistic perspective.
As part of the curriculum , students are often asked to make either individual or group presentations on topicds pertaining to respective subjects. This efforts goes a long way in organic development of communication skills and Interpersonal skills which are vital for a professional and also a key to survival in a competitive industrial setting.
Finally , The BBA program provides an ideal platform for pursuing higher studies in the management leading to an MBA